Kristin Jones, Founder and President

Throughout her 15 + year career in public relations, Kristin and her team have helped countless consumer, B2B and clean technology entrepreneurs bring companies, business models and products to market. Her agency is best known for getting high-profile media coverage, and has made a name for itself in new media with award-winning social media and viral marketing campaigns. Kristin is also a PR measurement guru. She spent five years developing Wallop! OnDemand, an on-demand PR measurement and analytics software solution that enables companies to easily analyze campaigns, gain insight and demonstrate the impact PR is having on the bottom-line.
Known for her media acumen, Kristin has garnered media coverage in literally all of the major business, IT trade and consumer publications, including Wall Street Journal, New York Times, Forbes, Investor's Business Daily, BusinessWeek, Financial Times, USA Today, Oprah, Oprah & Friends, Today Show, CNET, InformationWeek, eWeek and InfoWorld.

On the consumer side, Kristin conceived the Pay Yourself First Consumer Challenge for Internet bank FNBO Direct – one of the industry’s most successful new media and social media communications efforts. She also spent six years promoting and launching literally every digital imaging product in Hewlett-Packard's portfolio. From launching the company's first Instant Share digital camera, to industry-first printing technologies, to HP’s first photo printer for the advanced amateur market, to executing the HP Science of Printing campaign for the supplies division, Kristin has provided strategic counsel, while executing on HP's consumer PR programs every step of the way. Her other consumer experience includes Pacific Health Labs, OQO Computers, Zorap and Qnuru.

With a love for enterprise technology, Kristin effectively used media relations to help re-direct the historic hostile takeover bid by Oracle into a successful $10.5 billion sale in collaboration with one of the leading M & A firms. The sale price was 50% higher than Oracle’s original $7.5 billion offer. Other B2B tech experience includes Network General, Innotas, LiveOffice, ACI Worldwide, Workday, Cisco, West Corporation, TeleVox, AMD, QUALCOMM, Pay By Touch, PeopleSoft, Sun Microsystems and VeriFone.