Scott Muff, Partner and Media Expert

Scott Muff known for creative campaigns that increase web traffic and top line sales for businesses committed to exponential growth.  Customers don’t think about mediums; they react to, and act upon, information that is compelling, fun, useful, original, expected and unexpected.

Throughout his 15-year career in public relations and marketing, Scott has helped countless consumer, B2B and clean technology companies articulate their brands and connect to customers, while driving sales for clients.

For example, he helped LiveOffice, an on-demand email archiving software vendor, increase sales leads by more than 400%. Through strategic, focused media outreach, Scott increased the LiveOffice press coverage five times over. This increased visibility had a direct impact on sales. In fact, sales leads jumped in parallel. They skyrocketed from less than 1,000 leads to more than 4,000 leads in just six months.

Scott has also made a name for himself in new media with award-winning social media and viral marketing campaigns.  For example, he led the FNBO Direct Pay Yourself First Consumer Challenge campaign, which helped FNBO Direct sign 60,000 new account holders.  The three-month campaign resulted in coverage by The Wall Street Journal, Oprah and Friends (XM radio with Jean Chatzky), MarketWatch, MSN Money, Fox Business, NPR’s Talk of the Nation, and more than 150 contestant video submissions on YouTube.  The MyBankTracker Blog says it best, “All around the blogosphere you see posts about a new contest by FNBO Direct called the “Pay Yourself First Challenge.”  Moreover, PR drove more than 47,000 page views of the PYF Challenge microsite. 

Scott has deep enterprise technology experience, and has represented countless enterprise technology vendors including, ACI Worldwide, Innotas, LiveOffice, Network General, Zephyr, Lanxoma, and West Corporation.  He is tireless in pursuing results and shows a terrific combination of energy and expertise.