12-Month Bootstrap PR Program

Bootstrapping is the name of the game in today’s business environment.  Venture capitalists are expecting entrepreneurs to have product, several paying customers, and the ability to scale the business before seeking funding, which means they are bootstrapping longer.

Comprehensive, Targeted Strategy

Building a PR strategy starts with business fundamentals. We will begin by working with you to gain a clear understanding of your overall business objectives and strategy, target audience, and the messages you need to deliver in order to encourage your customers to take action.
We will use your overall business objectives as a basis for developing a customized analyst, PR, blogger and social media strategy that will help you achieve your goals.  We will start by reviewing your business plan through the eyes of a journalist to bring out unique stories that will be of interest to your customers and investors.  We will also work with you to identify potential media opportunities that could occur during the year, such as product launches, expansion activities and new service offerings.

2-3 trends/issues to zero in on with the media and blog community

Suggested news pipeline and timing

Word-of-mouth strategy

Measureable goals with a corresponding goal tracker

 Customized Implementation Toolkit

Your customized strategy will point you toward the goal.  However, your relentless tactical execution gets you to the goal.  Jones PR will provide you with the tools you need to implement a do-it-yourself program.  Your toolkit will include five of the following lists developed specifically for the execution of your strategy.

Press list: The names, emails and phone numbers for the journalists covering your space

Analyst list: The names of the analysts covering your space, along with information about how to best reach out to these critical contacts

Blogger list: The names and emails of bloggers in your target market, along with information about how to best engage with them

Social media list: A list of groups to join on LinkedIn, Facebook, MySpace, YouTube with information about each group and why it’s a fit for your organization

Conferences/tradeshows list: A list of industry events to track for speaking and exhibiting opportunities

Awards list: Key industry awards to track for submission

Editorial calendar: A custom-developed calendar of planned stories that that map to your business, along with tips for identifying other upcoming media opportunities.

How-To Handbook

This handbook tells you in plain, practical language exactly how to raise the profile of your company and gain recognition for products or services, even if you have little or no previous experience.

Building relationships with journalists and bloggers

Placing and developing contributed articles

Creating word-of-mouth buzz via social media networks

And more