Award-Winning Social Media Campaign
Jones PR launched Internet bank – FNBO Direct – into a market crowded with industry giants. Through a strategic media, blog and social media campaign, we helped FNBO Direct achieve its key business objective – 60,000 new account holders – within the first three months. We conceived and executed the award-winning Pay Yourself First Challenge.

The three-month campaign resulted in coverage by The Wall Street Journal, Oprah and Friends (XM radio with Jean Chatzky), MarketWatch, MSN Money, Fox Business, NPR’s Talk of the Nation and more than 150 contestant video submissions on YouTube. Moreover, PR drove more than 47,000 page views of the PYF Challenge microsite.

Click here to view the Pay Yourself First Microsite.