PR Positions SaaS Vendor on the Map

We put Innotas, an on-demand project portfolio management software start up, on the map. When we started working with Innotas, the company had no visibility in the marketplace.

Through carefully targeted and strategic media outreach, the Innotas PPM solution was the focus of nearly 50 articles in technology trade publications such as Network Computing, InfoWorld, Computerworld, and SearchSMB.
Visibility, credibility, and strategic positioning helped Innotas win more deals and secure venture funding.

Coverage Highlights


“Not only is licensed software dead, but vendors that don’t fully embrace Software as a Service will become extinct. Further, the hybrid approach – offering both on demand and on premise software – will not work long term because it hampers the vendor’s ability to quickly and consistently bring new functionality to customers.”
—Keith Carlson, CEO, Innotas

“What struck us was that the functionality had caught up, and in some cases, the UI had surpassed what the on premises solution provides.” — Jeffrey Falk, Dir., Product Development, The Members Group

“Innotas has successfully copied the SaaS business model of Salesforce.com and applied it to PPM: Though the Innotas service doesn’t offer all the features of a full featured project portfolio management suite, it can be rolled out faster and at a lower cost. The new application management capabilities will help Innotas broaden its customer base, as well as make PPM more accessible to users in departments other than IT.” — Network Computing