PR Drives Sales for On Demand Email Archiving

We helped LiveOffice, an on-demand email archiving software vendor, increase sales leads by more than 400%. Through strategic media outreach, we increased the LiveOffice press coverage 500%. This increased visibility had a direct impact on sales. Leads skyrocketed from less than 1,000 to more than 4,000 in just six months.

Coverage Highlights

The Archive in the Sky
Yesterday, LiveOffice launched LiveOffice Mail Archive. It plucks a copy of all mail from your Exchange servers and sends it to the company’s data centers, where it is indexed for search and stored for as long as you like. The company targets small and medium-sized businesses. Its sweet spot is organizations with 1,000 to 1,200 mail boxes.

Service Providers Should Be Well-Armed Against Spam
Internet-service providers must then add tools that detect image spam to their protection arsenal. Matt Smith is president of LiveOffice Corp. in Torrance, Calif., a company that makes such tools. Smith said that each message is slightly different,
fooling software intended to detect millions of the same message sent from the same address. Spam protection, he said, will screen out image spam as a matter of course.

AMD Angry; Intel Angry; E-Mails Still Lost
“These are the tip of the iceberg,” said Matthew Smith, president of privately held messaging service provider LiveOffice. “More and more companies are going go to be addressing this type of issue going forward. Based on this (the Intel e-mails), I’d bet many CEOs are getting briefed right now on how to archive e-mails.”

Email Archiving for Smaller Businesses
Matt Smith, president of hosted archiving provider LiveOffice, points to further benefits of hosted solutions: “A particular benefit for SMBs is that they’re on the same infrastructure as a large enterprise -- an enterprise-class server,” he says. “Implementation is rapid and nondisruptive, and it doesn’t require a lot of technical
expertise. Software update is automatic and immediate. And they have an outsourced help desk for managing the archive.”