Monitor company, competitor and industry news  

Determine how you stack up against your competition through company mentions, executive quotes, analyst quotes, product names or other selected criteria to better understand how your PR campaigns are performing.

Track industry trends and issues to determine your share of voice on important thought leadership topics.

Leverage Wallop! on Demand’s automated publishing feature to enable company executives to view company, competitor and industry news online.  You no longer need to spend countless hours creating and formatting coverage reports in word documents; Wallop! on Demand automates this time consuming process.

Measure and package your PR program results with automated reports

Run a series of automated evaluation reports that contain a tailored blend of easy to understand graphs and contextual summaries. Wallop! on Demand makes it easy to demonstrate measurable results to management. 

Deliver whatever your executive team requires – from monthly analysis, to quarterly reports, to annual reports.  Wallop! on Demand delivers reports that track:

Volume and favorability of coverage

Delivery of key messages

Issues and trends

Full intelligence on competitors’ media presence

Breakdown by brands / services / products / business areas

Impact achieved

Media type

Share of voice

Executive quotes, analyst quotes, customer quotes

Products mentioned

Concise summary of entire report

Full qualitative analysis in easy to understand explanatory text

Key coverage highlights

Instant clip books

Analyze the results of your PR efforts compared to your competition

Analyze campaigns, offer insight and demonstrate the impact PR is having on the bottom line with Wallop! on Demand.

Leverage Wallop! on Demand to gain an understanding of which campaigns are working and which ones aren’t so you can maximize PR resources to get the right work done.

Analyze PR program results to identify issues that need to be addressed.  For example, are executives being interviewed, but not quoted?  Are executives properly communicating messages?  Do you need to beef up your PR efforts for a specific product line?  Are you falling behind on an important thought leadership topic?

Examine your coverage compared to competitor and industry coverage to identify new opportunities that you may not otherwise uncover.

Determine if you are moving the needle on earned media coverage year-over-year.  It takes time to make discernable progress in building your brand awareness or asserting market leadership.  Wallop! on Demand delivers the information you need to assess the quality of PR communications, measure PR outcomes, understand the short-term and long-term impact of all initiatives, and connect PR to business objectives.

Adjust your PR program to maximize impact

Fine-tune your PR program to beat the competitors.  Wallop! on Demand provides the hard evidence you need to make decisions about and refinements to campaigns that best align with corporate strategy and financial goals.

Focus your efforts on strategies and tactics that prove effective – discard the rest.  Wallop! on Demand delivers the information required to gauge which PR activities result in maximum impact to the business.

Empower your PR team with tools that help them focus on getting the right coverage in the right publications and blogs.

Take your company to the next level.  Don’t get caught between the comfort of maintaining status quo, and new challenges of creative PR campaigns that will help take the company to the next level.  The analytic capabilities within Wallop! on Demand will enable you to better manage and measure your PR efforts.