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Although Dave Duffield’s iconic legacy in the ERP Software industry gave Workday instant credibility at launch, skeptics wondered: Can he do it again? Are the odds against him? And, with the industry buzzing about “Dave’s next big thing,” architecting Workday’s story was critical while the company operated in stealth mode.

Workday Coverage

Workday Brings SaaS Solution To Market

Workday LogoWorkday tapped Jones PR to develop its launch strategy, and leveraged the Jones PR team’spersonal relationships with top-tier journalists to secure a cover story in InformationWeek and a print story in BusinessWeek at launch.

The strategy:
(1) Craft high-impact launch story with strong, ongoing follow on coverage
(2) Pursue media exclusives
(3) Share the news en masse with the other journalists via a teleconference on the day of launch

Workday CoverageThe Jones PR team managed leak containment, and quietly worked with “trusted” journalists to secure media exclusives for Workday. As a result, on the morning of the Workday launch, InformationWeek ran a cover story, and two additional stories, and BusinessWeek ran a 2-page story.

Both outlets also ran extensive coverage online. Additionally, the teleconference
strategy resulted in widespread media coverage in the top tier trade and business media outlets.

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