Business blogs are just one tool in an overall marketing strategy, and as such your blog needs to complement the other marketing tactics your company is using. An effective business blog is a great tool for generating leads and establishing your company as a leader in its industry.
Our Business Blogging Solution Sheet explains howJONES applies the power of its 13-step marketing methodology to blogging.
Steps to implementing a successful business blog include:
- Doing the math
- Positioning your brand
- Building a content strategy
- Creating valuable content
- Attracting visitors
- Converting the visitors to leads
- Analyzing results
