Inbound marketing has the potential to provide fantastic returns to your company for less. But it won’t happen by chance. JONES understand the many steps involved in crafting an inbound marketing campaign that will increase lead generation and drive sales.

Our Inbound Campaign Planning Solution Sheet explains how JONES applies the power of its 13-step marketing methodology to inbound campaigns.               

The key steps are:

• Doing the math
• Positioning your brand
• Buidling a content strategy
• Creating valuable content
• Attracting visitors
• Converting visitors into leads
• Nurturing leads
• Analyzing results