Nearly 50 percent of marketers have identified creating content as one of the most challenging tasks.  How do you ensure that it is well-written and can do the job intended?

 

Start by reviewing our report card and giving yourself—or your writing staff— a grade.  Quality content needs to meet five general criteria to pass the test.                  

Quality content:

• Tells a story
• Is useful
• Is shareable
• Is findable
• Is technically sound