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6 Strategies for Writing Better Blog Posts

6 Strategies for Writing Better Blog Posts

 

It’s nearly impossible to predict what will be the next worldwide viral sensation on social media. Chances are it won’t be a B2B business blog post. But while your content may not go viral in the same way as a goofy song about an apple, a pen and a pineapple (really), it can hit it big within your target audience if you set the stage with the tips listed below.

6 Strategies for Writing Better Blog Posts

Wondering just what some of those might look like?

Original data: West Corportation, formerly known as TeleVox, hit it big with a series of reports detailing original research into how communication impacts patient health. Read the case study here.

Controversial: While it may not be election-year-debate level controversy, even my discussion of the advantages of working with an agency vs. hiring freelancers for content development generated a lot of interest and discussion on LinkedIn.

Cover it first: JONES partner HubSpot is a pioneer in inbound marketing and all things digital marketing, so it is no surprise that when Pinterest skyrocketed toward the top of the social media world, HubSpot would be one of the first to provide its readers with information on using Pinterest for business and we get to share their knowledge with you as well in this ebook.

Feature industry examples: Everyone loves to read success stories. That’s why case studies are popular (find ours in the Be The Envy section of our Inbound Marketing Learning Library). You can also highlight that success in your blog posts with formats like this Q&A with JONES client Primaris.

Be entertaining: Everyone likes to laugh occasionally. See this post about how Cisco used humor and beer to highlight technology.

Must-click headline: When writing your blog post headlines, consider these dos and don’ts.

These six strategies for hitting it big with your business blog content—without resorting to catchy nonsense songs—are among the top tips you will find in our free ebook: How to Grow & Scale Your Business Blog. Download it now to do the things that will build your blog’s audience.

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