Content Marketing Tips From Your Customers (infographic)

Nearly half of all B2B buyers surveyed by DemandGen recently say they are relying more on content for their purchase research this year than they did a year ago.

That’s great news for inbound marketers. We’re already creating content. But … then DemandGen asked what B2B buyers want from their content.

Take a look at what they had to say about how we as marketers should be changing our content to meet their needs.

A few of these suggestions sound like things we’ve talked about before.

Let’s see …

Use more data and research to support content = Check our blog post (Q&A: How West Leveraged Research Into Compelling Data) and case study on how West does precisely that.

Curb the sales message = Find the Business Blogging Balance That Is Just Right

Make content easier to access = 4 Tricks to Improve Lead Conversion on Your Landing Pages

Keep all of the tips mentioned above in mind as you plan out each of your inbound marketing campaigns, from developing the content to creating landing pages that don’t ask more from your prospects than they are willing to share. Our Campaign Planning Calendar Template is a convenient way to set out the details you need to consider to create the content your customers want to read.