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What really makes a difference when it comes to capture leads online? That is the question Formstack set out to answer in its survey of more than 200 small and midsized U.S. businesses and non-profits.
They identified 3 clues to what may be going wrong, and I think I have 3 resources to help crack the code to successful lead generation. You’ll find them below the infographic.
Formstack’s Clue #1:
Fewer than half of marketers prove ROI on paid campaigns by measuring customer relationships.
They aren’t tracking customers to learn where their best leads come from.
Crack the code with:
Introduction to Closed Loop Marketing to begin tracking leads from first touch through sale to identify the channels that perform best.
Formstack’s Clue #2:
Social media accounts for nearly half of all paid platforms, but provides fewer, lower quality leads.
While social media is definitely a part of any digital marketing mix, businesses should focus more budget on the medium that generates a high volume of quality leads.
Crack the code with:
Unlock the ROI of Your Marketing With Analytics to pinpoint the actual return on your expenditures and finetune your future strategies.
Formstack’s Clue #3:
40% of marketers report low conversion rates and poorly optimized pages as obstacles to meeting ROI goals. They need to focus on and invest in conversion rate optimization.
Crack the code with:
How to Optimize Landing Pages for Conversion to improve the performance of landing pages and forms in converting visitors to leads.
When you make decisions based on the detailed information provided through closed loop marketing, considering the actual ROI for your marketing budget and strategies, your lead generation efforts will produce more and better quality leads. In other words, more customers.
