How B2B Marketers Create & Distribute Content (Infographic)

B2B marketers say they are focusing their content marketing on three key things:

• Prioritizing quality over quantity

• Considering how content impacts overall customer experience

• Creating content for the audience, not the brand

Do those answers—results of a Content Marketing Institute/Marketing Profs survey of more than a thousand marketers —resonate with you?

Check out our infographic for more details on the tools and tactics B2B marketers use for content marketing and content distribution.

Are you using similar tools?

Here are few available to download from our website:

• Campaign Planning Calendar Template

• Blog Calendar Template

• Social Media Scheduling Worksheet

• Demo of HubSpot’s Marketing Automation Solution

• Why You Need Buyer Personas, and How to Create Them

If you are struggling to plan and create the amount of content—or the quality of content—needed for successful content marketing, maybe we can help. Download Content Creation: The JONES Solution to learn more about our approach to creating quality content that improves website SEO, generates leads and converts leads into customers. Which is really why you are using content, right?