How Social Media Can Drive Lead Generation

In this comprehensive visual look at social media for business, Trellis asserts that ‘it’s all about the lead.’ I have to agree.

Leads, those individuals who are interested in your product or service, are the starting point for a sale. So how can you use social media to bring leads into your network and continue to nurture them?

A few of their suggestions:

• Links within content (this is what drives traffic from social media to your website - not doing so is one of the most common social media mistakes)

• Ad targeting

• Getting involved with LinkedIn groups

• Creative boards and names in Pinterest

Trellis even details how to use social media to maximize the impact of the content offers within your sales funnel.

Successfully using social media to generate leads takes a lot of work. Here is a look at how JONES approaches this fantastic opportunity: The JONES Social Media Solution. We are ready to help you.