How to Put Your Business Blog At Center Stage
BY:
Kristin Jones
No matter how great your blog is, it can only be effective if people know about it. Promoting your business blog is as important as writing it. (Click to Tweet) Think about banners on your website, social media and more.
Promote it with an email signature link, a QR code in trade show materials, or a contest that requires other bloggers to link back to you. Don’t overlook submitting your blog to at least 25-50 blog directories to increase inbound links and boost search rankings. (Click to Tweet)
Our advice: If your blog is meant to be a content hub and central part of your inbound marketing strategy, that strategy needs to include promotion of the blog itself.