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How to Succeed with HubSpot: What You Need to Do the First Year

How to Succeed with HubSpot: What You Need to Do the First Year

Have you recently taken the plunge and signed up with HubSpot or another marketing automation service with high hopes for increasing your efficiency and effectiveness? Or are you considering making that investment soon?

Remember that the investment needs to go beyond the software solution. HubSpot officials say one of the most common reasons companies struggle to maximize their ROI with inbound marketing automation is that they neglect to commit the other resources necessary for success. (See “There’s More to Marketing Automation Success Than the Software” for the various roles involved in implementing marketing automation.)

Hitting your stride with inbound marketing can take a full year of intense content creation and promotion. Here’s a look at the tasks you should expect to assign to your team or an agency partner each quarter.

How to Succeed with HubSpot: What You Need to Do the First Year

Find more details about how much time each of these tasks is likely to take, along with a format for assigning duties and planning your approach, with our HubSpot Implementation Timeline and Planning Template. If you’ve already been through the process, which steps did you overlook? What additional resources would have aided your efforts?

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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