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Email marketing is getting tougher every day. More companies are doing it, and younger consumers use email less and less as their primary form of communication. So how do you ensure your tactics are as effective as possible?
A couple things come to mind:
1. Segment your mailing lists and personalize content. That means only sending emails that are relevant to your leads’ previous interaction with your business or website. (Click to Tweet)
2. Give loyal customers opportunities to share and capture the power of referrals.
The statistics below bear testament to the reasons for taking these steps.
So measure where you are now, then use those analytics to improve your email marketing ROI. Our ebook, Unlock Your Marketing’s ROI With Analytics, shows you how to optimize email and much more.
