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While marketers are used to paying for exposure, when it comes to search engines, paid results aren’t as effective as those earned through SEO.
Forrester Research says 54 percent of U.S. adults are more likely to discover websites via organic search results vs. paid results. (Click to Tweet)
The competition is stiff to be in the top few results for any one search, but that is where you need to be, when 53 percent of organic search clicks go to the top-ranked search result (Search Engine Watch). (Click to Tweet)
Our advice: Carefully plan your website’s on-page SEO with keywords used in a relevant way in headers, text, image names and alt text, and promote your blog to increase inbound links. Check out this primer to using longtail keywords, then download our On-Page SEO Template and go through your site one page at a time to improve your search results.
