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Landing pages can do more than simply capture contact information from a new lead. The information they collect can be used as the basis for nurturing those leads toward a sale. Experience shows that 50 percent of leads are qualified but not ready to buy. (Click to tweet!)
Effective landing pages can help you address the key lead nurturing concerns of timing and targeting. Why timing? Because 78 percent of sales that start with a web inquiry are won by the first company that responds. (Click to tweet!)
Our advice: Develop a relationship with your leads in a timely and effective manner by creating an automatic email series. When done correctly, remember your landing pages and automation help nurture leads.
