Marketers Who Use Twitter Report More Leads
BY:
Kristin Jones
With so many marketing channels available—blogging, paid search, traditional advertising, and an ever-increasing pantheon of social media network options—it can be hard to know which ones generate true results.
According to the marketers who responded in HubSpot’s State of Inbound report, Twitter seems to consistently correspond with improved lead generation. In fact, those who use Twitter reported twice as many leads as those who weren’t using it.
For B2C companies, the difference between fewer than 100 followers and more than 100 is in generating 146 percent more leads.
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