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Marketing Team Leaders vs. Bosses (Infographic)

Marketing Team Leaders vs. Bosses (Infographic)

How would you describe the person you report to now? A leader or your boss? How would your team describe you?

The characteristics that differentiate a leader from a boss cross all career fields, from the manufacturing floor to law firms, from the operating room of a hospital to the situation room at the White House. And, of course, those same characteristics impact how well your marketing team works together under your direction.

Are You a Boss or a Leader #infographicYou can also find more infographics at Visualistan

Effective leadership is especially important during times of changing, including the introduction of new strategies such as inbound marketing. Your team will look to you for direction, support and inspiration as you create inbound marketing campaigns and strategies and expect them to carry out those plans.

Having a firm grasp on how you will find the resources for implementing inbound marketing is a first step in being hands-on, supportive and having clearly-defined goals. Check out our Guide to Resourcing Your Inbound Strategy for the pros and cons of restructuring, hiring new staff or engaging an agency to put your new inbound marketing strategy into play.

Then tell us about the worst boss (no names, please!) or most effective leader you have ever worked for.

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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