Pinterest: 3 Reasons to Consider Including It In Your Digital Strategy

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When Pinterest hit the social media and digital content scene in 2010, it was a near-instant hit with the DIY, fashion and food set due to its intensely image-focused format and users’ ability to save links so they can return to them later.

Today, with more than 100 million active users, Pinterest is a driving force in digital marketing, not only for those industries mentioned earlier, but for many others as well, including B2B firms. (You’ll find us on Pinterest, too. JONES)

Pinterest has the ability to drive its users to the websites from which “pins” are saved, with more referral traffic being generated by Pinterest than Google+, LinkedIn and YouTube combined.

So don’t overlook Pinterest as you are planning your social media calendar. Think about how you can position your content visually, whether that means charts of financial data or product user guides in video format.

Our free ebook on optimizing business Pinterest accounts is a great place to start. Download it here, and then add it into your social media calendar to attract even more traffic to your site.