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Quick Tip: 7 Blog Planning Essentials

Quick Tip: 7 Blog Planning Essentials

 

Business blogs can’t successfully drive leads and sales if they are haphazard, unplanned, and disconnected from other marketing efforts. To achieve the desire results, businesses need to blog regularly and blog often.

The key to maintaining that frequency and ensuring that your blog complements other marketing efforts is to plan ahead. Maintaining a detailed blog planning editorial calendar will keep your entire team informed of what is being written, when it will publish, who is responsible, and how the blog fits in with the overall companywide content strategy.

Here are 7 key bits of information that should be included for each post in your blog editorial calendar:

  1. Publication date—When does the post go live?
  2. Topic or title—What is the basic theme for this post?
  3. Content details—What format will you use? What specific statistics or stories do you want to incorporate? (Download ready-to-use templates for 5 different blog formats.)
  4. Keywords—Which keywords will this post target?
  5. Target persona—Which of your customer personas are you addressing with this post?
  6. Call-to-action (CTA)—Which landing page offer will you link to from this blog post?
  7. Author—Who will write this post?
  8. Due date—When is the final draft due?

Keeping a blog calendar plan updated with all of this information is especially important if you have a number of team members writing posts or involved in the process of publishing blog posts and the related social media updates and emails that accompany your blog.

If you haven’t already developed a method of keeping your blog calendar updated and accessible, don’t worry. We have a solution ready for you to put to use. Our Blog Calendar Template is an Excel spreadsheet ready to be filled in and customized for your business’s blog publishing schedule. Download it here, and start planning your next round of posts.

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