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Quick Tip: Adapt Content to Fit Customer Lifecycle Stage

Quick Tip: Adapt Content to Fit Customer Lifecycle Stage

In a world of highly personalized content, where algorithms attempt to guess what we want to see in our social media feeds and online retailers suggest items based on our past purchases, your website content also needs to be personalized to match individual visitors.

While you can personalize content in many ways (check out Introduction to Using Dynamic Content in Marketing for a great start), one key characteristic to focus on is your visitor’s stage in the customer lifecycle.

Regardless of the term your company uses (sales funnel, customer lifecycle, or buyer’s journey), contacts who are just becoming acquainted with your company will want to see different content than established customers.

Our advice: Vary the way you communicate with prospects, leads and customers, based on their level of relationship with your company. From calls-to-action to emails, your communication should fit the current stage in the customer lifecycle for each contact.

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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