Quick Tip: Choose An Agency That Hires Great Writers

So you are looking for an inbound marketing agency, specifically one that help you make the most of your investment in HubSpot’s marketing automation and content management solutions. What criteria have you placed high on your list of must-haves?

Since HubSpot says one of the key factors to success with inbound marketing is the willingness and ability to create  the necessary volume of high quality content, you need to ensure you are getting an agency partner with great writers.

The content you receive from your partner agency should be:

• Developed to match overall strategic goals and inbound marketing campaigns.

• Created with your customer personas in mind, and personalized wherever possible.

• Well-researched and sourced.

• Technically correct—spelling, grammar, style and usage, including meeting your industry’s standards and expectations and your own internal style guides.

• On time and on target, every time. Rewrites should be the rare exception, not the rule.

If you already have a partner agency, and you aren’t getting this level of quality from them, it’s time to start looking elsewhere.

Our advice: Seek out an agency that assigns writing to experienced, professional writers, not junior staffers or interns. There’s no reason to pay an agency to write things you have to take time to rewrite and edit.

Of course, there is more to a top quality HubSpot partner agency than writing expertise. We list 7 more criteria that you should look for in our HubSpot Partner Agency Checklist. Keep it handy as you talk with prospective partners to find the one that can help you maximize your HubSpot and inbound marketing investment.