INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

Quick Tip: Don’t Overlook the Importance of Marketing Data

August 21,2017 |BY: Kristin Jones

Quick Tip: Don’t Overlook the Importance of Marketing Data

When you hire a certified HubSpot agency to help implement your inbound marketing strategy, one of the most valuable skills the agency brings to the table is an in-depth knowledge of HubSpot’s available metrics and how to interpret that marketing data to improve.

Among the 8 items included in our How to Choose a HubSpot Agency Partner Checklist is this:

Choose an agency that can analyze data to continually improve marketing tactics and document ROI.

Your agency should be able to review metrics from your inbound marketing to determine:

  • Most effective channels in driving leads.

  • Most effective channels in developing closed sales.

  • Keywords or topics that drive the most traffic leads or sales.

  • Where gaps in your content or nurturing process are impacting conversion rates.

Find the other 7 criteria to use in choosing a HubSpot partner agency by downloading our checklist, or dive deeper into the potential for using analytics to maximize your HubSpot investment in the JONES+HubSpot Analysis Solution.

Topics: Strategy, Statistics

HubSpot Agency Checklist
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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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