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Quick Tip: Fuel Your Marketing Automation Well

Quick Tip: Fuel Your Marketing Automation Well

One of the greatest challenges to maximizing an investment in marketing automation, such as HubSpot’s all-in-one inbound marketing and CRM solution, is providing the needed volume of quality content.

Too many companies are relying on marketing automation to make their inbound marketing work, when the automation is only the mechanism. Content is the fuel.

Think of your inbound marketing as a car. You can soup it up with the biggest, most powerful engine (marketing automation solution) around, but it can only go as far as the tank of gas (content) allows. If there isn’t enough content, you won’t get far. And if you use low quality content, you won’t get the performance you expect and need.

 

In terms of marketing automation, failing to commit the resources needed to create the necessary quantity of quality content means three things:

  1. You are paying for an expensive automation system that isn’t being fully utilized.

  2. Content is either insufficient quantity because you haven’t committed enough resources or poor quality due to using the wrong writers.

  3. Content is created for awareness and for sales enablement, but is missing the vital connection between those stages of the sales funnel.

Our advice: Find the needed resources to create and implement the necessary volume of quality content. You’ll find tips on how to do just that in our problem/solution paper—HubSpot & Marketing Automation Mistake: Not Committing Enough Resources to Create the Needed Volume of Quality Content.

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