Skip to content
Consultation

Quick Tip: Get the Content Writing Right

Quick Tip: Get the Content Writing Right

There is a bit of a conundrum to be confronted by content marketers today.

1. Nearly 3/4 of you say that content creation is one of the most effective SEO tactics.

But …

2. Nearly half say it is one of the most difficult tasks.

What makes content creation so challenging?

The short answer is this: Failing to find and enable good writers.

Marketing teams too often either assign content writing duties to the newest, most inexperienced staff members. That often means content that isn’t as well-written as it should be (see our Content Quality Report Card) or that requires excessive editing by senior members of the team.

Even when writing is assigned to a team member with more experience and expertise, those people are also often called on to handle several other tasks, with writing being pushed to a back burner.

Our advice: Find good writers—staff, freelance or through a top-notch agency—and give them the time and resources they need to create the content that attracts website visitors and generates online leads.

If you are looking for an agency that believes in hiring great writers who focus on their art, check out the Benefits of Content Creation with JONES.

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

Download
sb_6StepsToEnviableBrands
Half Dotted Circle Background