Quick Tip: Lead Conversion Requires Website CTAs
You know your website needs some essential elements in order to be an effective part of your marketing strategy. In fact, we outlined 25 different must-haves in one of our first ebooks: 25 Website Must-Haves.
So, how many of those 25 do you have?
One of the most important is effective calls-to-action, which drive your website visitors to take a desired action: sign up for a newsletter, download an offer, request a demo or free trial, etc. Without those CTAs, you can’t convert your hard-won website traffic into leads.
Here are just a few tips to ensure your CTAs are effective:
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Make them bigger and bolder than other elements on the page.
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Use attractive colors.
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Use CTAs that offer value—coupons, content, calculators—not just a “contact us” button.
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Make the CTA look clickable.
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Keep it clear and simple.
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Test different colors, text and placement.
Find more details on optimizing your CTAs in our Complete Guide to Designing and Executing Calls-to-Action or download 25 Website Must-Haves to see if you are missing any of the other 24.