Quick Tip: Match Your Content to Your Customer Personas

It’s easy to fall into a rut and create all of our content from the same perspective, but chances are your prospects and ideal customers don’t all fit into a single mold. That’s why you need to plan out content that will reach all of your customer personas. (If you haven’t defined personas yet, JONES’s partner HubSpot details how to create personas here.)

With each campaign you plan, decide which personas you are trying to reach. Is it James, the HR director? Perhaps Suzy, the CFO who makes the budget decisions? Or Marge, the customer service manager who will use your product and is a key influencers?

Then brainstorm your content to support that campaign, making sure to tailor individual pieces so that you are reaching all of your customer personas at all stages of the sales funnel.

Here’s something to help: a free template for Mapping Content to Your Personas & the Buyers Journey. It will help you outline the persona, content format (blog post, ebook, checklist, video, etc.), structure (how-to, FAQs, interview, curated list), relevant terms and keywords for each piece of content you are creating.