Quick Tip: Resolve to Join Forces as a “Smarketing” Team
There are still a few weeks left in 2016 to reflect on the year’s performance and consider ways to do better next year.
How about working more closely with your colleagues in “that other” department? Maybe your company needs a staffwide resolution to strive for more collaboration and less confrontation between the marketing and sales staffs? After all, you are all part of the same team.
Creating a solid, lasting partnership between sales and marketing requires a strategic approach that treats the two departments as a single, revenue-generating team. Our partner, HubSpot, calls it a “smarketing” team.
The key to “smarketing” is using a framework of data-driven tools and practices that help sales and marketing teams work better together.
Some of those tools include:
Put the tools to work, along with the tips in our Complete Guide to Unifying Marketing and Sales ebook, and make the new year the brightest, and most cooperative, one yet.