Quick Tip: Rethink Your Approach to Healthcare Marketing

Traditionally, marketing for healthcare providers and hospitals has been about bringing people through the door: attracting more patients by promoting facilities, specialties and expertise.

But when it’s time for a hospital marketing director to get budget buy-in from the CEO, billboards and banner ads aren’t going to speak the language of the executive suite. And, honestly, they also don’t necessarily speak the language of consumers, who are more in charge of their health decisions than ever before.

Reframe your ideas of healthcare marketing, and content marketing, in terms that address patient satisfaction and health outcomes, both of which directly impact a hospital’s bottom line.

The key to this innovative approach to healthcare marketing is thinking in terms of communication and personalized content.

Here is just one idea:

Engage with patients between appointments (increase patient satisfaction) by sending emails personalized with diet and recipe recommendations specific to their chronic condition (improve health outcomes) and include calls-to-action to schedule recommended preventive screenings that are covered by insurance (increase provider revenue).

Want more ideas for bringing personalized content to patients as a part of your healthcare marketing strategy? Download our handy guide, Rethinking Healthcare Marketing, for 9 ways to use content to boost patient satisfaction. Or request a consultation—JONES has unique experience in marketing and public relations for the healthcare and healthcare IT industries, and we would love to talk about how we can put it to work for you.