Small Businesses Rely on Inbound Marketing
How do small companies stretch their marketing budgets? Increasingly, it is by emphasizing inbound marketing tactics over traditional (high cost) outbound tactics such as print and television advertising, outdoor advertising or direct mail.
Those in-your-face efforts typically cost more and yield fewer solid results in today’s information-on-demand environment.
HubSpot’s 2015 State of Inbound report showed that companies with fewer than 25 employees were six times as likely to name inbound marketing as their primary marketing approach. Only when the companies in question topped the 200-employee mark (which likely comes with a much larger discretionary marketing budget) did outbound and inbound marketing share equal emphasis.
Could your small marketing department make inbound marketing work? Talk to us about how to implement the content strategy that will bring customers to you, rather than chasing them down.
Here’s a look at what your first year of inbound might look like: What To Expect Your First Year of Inbound Marketing.