Social Media Marketing Tip: Optimize Your “About” Section

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With more and more consumers turning to social media to search for information about businesses, it is essential that they find you there, and that what they find is accurate and optimized.

One of the most basic parts of your social media profile is the “About” section. On Facebook, a preview of your “About” section appears directly below the profile picture, making it one of the first things visitors to your page see.

Social Media Marketing Tip: Be sure to include:

A short description — one or two lines that provide a clear description of what your business offers, with keywords that may aid in search. For example: ABC Orthodontics has 3 convenient locations in the St. Louis area to help patients of all ages create their best smiles through braces, Invisalign and other orthodontic and dental care.
Complete contact information — physical address for businesses with a storefront or retail location, website address, phone numbers and messaging.
Hours

Twitter’s profile information is more limited, with a short description and web link.

On LinkedIn, your business page’s “About” section offers much more detail, including the year founded, company type and size and a listing of specialties.

If these basic sections aren’t complete and accurate, you are immediately giving visitors a poor impression of your business, so take time to optimize them and check regularly to be sure they are current.

Check out our pages for an example:

If you aren’t using social media yet, it is time. Check out why we think it is essential for healthcare practices to beef up their Facebook presence as a way of increasing and enhancing patient engagement here: 6 Benefits of Facebook for Healthcare Providers.

(See my earlier healthcare marketing posts: Healthcare Marketing: Think Beyond Brand Awareness and Specialty Healthcare Providers CAN Use Social Media Marketing.)