Social Media Tip: Fill In History With Milestones

While social media may seem to be a place where only the new, the here-and-now, and the immediate moment matter, but it also has a place in building on long-standing business reputations and traditions.

If you have been in business for years, but only using Facebook for your business for a few months, it may feel as though you are starting from scratch at building an entirely new brand position, reputation and following, and in some ways, you are. But you can still capitalize on your hard-earned reputation, especially if you serve an industry where experience and trust may carry more weight than “new and shiny.”

Do so by filling out your Facebook page with the important moments in your company history.

The first step may be to go into your About section, under Business Info, and edit the “start date” — Facebook may have initially assigned that title to the day you created your business Facebook page. If it did that, you will need to edit that date to reflect your business’s beginning; then you can fill in additional milestones that have occurred along the way.

Create additional milestones by clicking on the three dots beneath your cover photo and choosing “Create milestone.”

Ideas for milestones you might want to add, which highlight your history, longevity and reputation could include:

• New locations or remodelings

• Significant awards or recognition from industry organizations or local chambers of commerce

• Addition of partners or other key employees

• Addition of new product lines or services

The milestones can include stories and images — adding these details helps fill out your business’s story and give prospective customers a better feeling of who you are.

If you haven’t set up your business Facebook page yet, get started with the illustrated instructions and extra tips in our easy-to-follow guide by downloading it here: How To Create Your Business Facebook Page. And check out the treasure trove of social media hints to be found in other posts on the Inbound Acclerator blog here.