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Technology Tops 2017 Marketing Budget Changes

Technology Tops 2017 Marketing Budget Changes

Technology is one of three main areas marketers identified as priorities for increased spending in 2017, along with hiring for SEO and hiring for content creation.

More than a third of respondents to a survey by Conductor said they would increase their spending on marketing technologies by at least 25 percent.

Technology Tops 2017 Marketing Budget Changes

With those levels of anticipated spending increases, marketers are undoubtedly expecting to see a return in increased leads and sales.

Looking beyond the numbers, one of the key points I want to make when considering the investment in technology, is that full implementation of that technology also requires investing in those other priorities: SEO and content. (See “There’s More to Marketing Automation Success Than the Software".)

Whether you are increasing your use of and budget for marketing technology this year or considering making an investment in inbound marketing software next year, remember that in order to maximize the ROI of that investment, you need to back up the automation with a comprehensive strategy and content that improves SEO and drives website traffic.

Our HubSpot Implementation Timeline and Planning Template gives you a guide to follow and sets expectations about the resources your team or agency partners need to commit to making the most of your technology budget.

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