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Thank you pages, emails kick off lead nurturing

Thank you pages, emails kick off lead nurturing

While a landing page may be where you acquire information about a lead in exchange for content (a white paper, video, blog subscription, etc.), it isn’t the last thing your website visitor should see. Use a dedicated page to tell your visitor-turned-lead “Thank you,” and offer opportunities for further engagement. (Click to Tweet)

Those opportunities should be a secondary call-to-action for additional content or offers and simple ways for them to share your content through social media.

In addition to a thank you page, website visitors who complete a form should also receive an auto-response email with another offer. (Click to tweet) These are the essential steps to doing something many companies still struggle with: lead nurturing.

Our advice: Carefully optimize your landing pages, thank you pages and emails to keep visitors coming back to your website for more so you can continue with your lead nurturing. Learn how in How to Optimize Landing Pages for Conversions.

6 Steps To Creating Enviable Brands

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