INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Match Buyer Personas, Message & Content Across Departmental Lines

May 01,2018 | BY: Kristin Jones

Who is your marketing content talking to? Who is PR reaching? And what message does sales need to target to maximize ROI and bring in the most profitable customers?

If those targets and message don’t align from one department to another, you have a problem. While there are different types of alignment (here’s a look at aligning goals and expectations between departments), aligning the main message across all departments in order to focus on the best possible customers can be achieved by first creating solid buyer personas.

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Topics: Content, Personas, alignment

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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