INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Use Competitor Analysis to Inform Branding Efforts

September 28,2017 | BY: Kristin Jones

Creating a new brand, or developing a new positioning approach for an existing brand, should never be done in a vacuum. It is essential to understand not only your own strengths and weaknesses, but those of your competition as well.

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Topics: Branding, Position Your Brand, Audits

5 Secrets for Using Audits to Uncover Marketing Mistakes, Develop Marketing Plan for 2018

September 19,2017 | BY: Kristin Jones

Do you know what elements of your marketing strategy are succeeding, and which ones are failing to meet expectations? Do you know which channels bring in the most leads, and even more importantly, the most customers? Do you know where you need to fix problems that could be costing you money and results?

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Topics: Planning, Strategy, Audits

Quick Tip: When Developing Your Brand, Consider What Isn’t Being Said

March 13,2017 | BY: Kristin Jones

One of the six key steps in creating a new brand identity is the competitive audit.

Once you’ve gone through the discovery process internally—gathering feedback from stakeholders within the company—it’s time to look at what the rest of the industry is saying.

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Topics: Branding, Audits

Success Story: Using A Media Audit to Guide Communications

December 01,2016 | BY: Kristin Jones

 

Are you ready to start the new year with a new communications strategy? What is that strategy based on?

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Topics: Strategy, Audits

Quick Tip: What To Expect From An Industry Analyst Audit

November 21,2016 | BY: Kristin Jones

 

Before you can plan successful public relations and marketing campaigns, you need to know where you currently stand. You need to know what’s being said, how the market views your brand, how customers view your brand and how the experts view your brand.

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Topics: Analytics, Audits

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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