INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

3 Ways a Media Audit Can Drive PR Budgets

March 29,2018 | BY: Kristin Jones

Protecting and growing public relations budgets is a top priority for department directors and managers.  Regrettably, though, many PR pros are getting it all wrong.  When it comes to requesting a budget increase, one of the most common mistakes PR professionals make is focusing on creative campaigns and “big ideas.”

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Topics: Public Relations, Audits

Media Audit: 10 Essential Topics PR Pros Should Address

March 20,2018 | BY: Kristin Jones

To win support and funding for public relations programs, earn recognition for PR as a driving business force, and maintain the industry’s integrity, PR professionals need to ensure clients and executives understand the business value PR brings to the table. 

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Topics: Public Relations, Audits

How Conducting a Media Audit Can Help You Triumph Over Competitors

March 15,2018 | BY: Kristin Jones

Every PR pro knows it: In any competitive environment you need to keep score in order to know where you stand. After all, if you don’t know whether you’re leading or falling behind, you have no opportunity to change the game plan, make substitutions, or improve your strategy – making it tough to beat the competition.

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Topics: Public Relations, Analyze, Audits

Use Competitor Analysis to Inform Branding Efforts

September 28,2017 | BY: Kristin Jones

Creating a new brand, or developing a new positioning approach for an existing brand, should never be done in a vacuum. It is essential to understand not only your own strengths and weaknesses, but those of your competition as well.

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Topics: Branding, Position Your Brand, Audits

5 Secrets for Using Audits to Uncover Marketing Mistakes, Develop Marketing Plan for 2018

September 19,2017 | BY: Kristin Jones

Do you know what elements of your marketing strategy are succeeding, and which ones are failing to meet expectations? Do you know which channels bring in the most leads, and even more importantly, the most customers? Do you know where you need to fix problems that could be costing you money and results?

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Topics: Planning, Strategy, Audits

Quick Tip: When Developing Your Brand, Consider What Isn’t Being Said

March 13,2017 | BY: Kristin Jones

One of the six key steps in creating a new brand identity is the competitive audit.

Once you’ve gone through the discovery process internally—gathering feedback from stakeholders within the company—it’s time to look at what the rest of the industry is saying.

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Topics: Branding, Audits

Success Story: Using A Media Audit to Guide Communications

December 01,2016 | BY: Kristin Jones

 

Are you ready to start the new year with a new communications strategy? What is that strategy based on?

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Topics: Strategy, Audits

Quick Tip: What To Expect From An Industry Analyst Audit

November 21,2016 | BY: Kristin Jones

 

Before you can plan successful public relations and marketing campaigns, you need to know where you currently stand. You need to know what’s being said, how the market views your brand, how customers view your brand and how the experts view your brand.

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Topics: Analytics, Audits

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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