INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

7 Encouraging Stats: Shared Content, Blogging & Inbound Marketing

May 08,2018 | BY: Kristin Jones

 

We know that the amount of content being created, posted and shared online is staggering — just check the real-time tracker in this Inbound Accelerator post from last week. It can seem a bit overwhelming when you think about what you are up against in your battle for your audience’s attention.

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Topics: Content, Statistics, Blogging

7 Characteristics Of The Best Infographics — In An Infographic!

April 20,2018 | BY: Kristin Jones

Infographics play a growing role in content marketing, especially in a world where consumers — and business buyers — say they want short, easy to digest, visual  content from brands and companies

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Topics: Blogging, Content Creation

Make Your Posts More Findable: 21 Business Blog SEO Tips

April 11,2018 | BY: Kristin Jones

Search engine optimization, or SEO, is not a one-time project, especially if you publish a business blog to help drive website traffic.

(If you aren’t publishing a blog, here are a few reasons you should be: 3 Business Blogging Benefits You May Not Have Considered.)

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Topics: SEO, Blogging

5 Types Of Business Blog Readers: Which Are You Reaching?

April 10,2018 | BY: Kristin Jones

 

We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?

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Topics: Sales Funnel, Content, Blogging

Business Blogging Benchmarks That Impact Traffic & Leads

April 06,2018 | BY: Kristin Jones

Two questions are at the center of developing a business blog strategy to drive inbound marketing:

How often should I publish blog posts?

How long will it take to have a sizeable impact on my website traffic and lead generation?

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Topics: Metrics, Blogging, benchmarks

How B2B Marketers Distribute Content [infographic]

February 09,2018 | BY: Kristin Jones

There was a time when B2B marketing content had limited distribution channels, but in today’s digital environment, the possibilities are continually expanding, especially as platforms such as social media provide potential to combine a broad reach with tightly targeted audiences based on geography, industry, job title or even employer.

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Topics: Blog, Build a Content Strategy, Blogging, Content Creation

Social Media Marketing Tip: Promote Your Business Blog Posts

February 05,2018 | BY: Kristin Jones

Content is the key to using social media in your marketing mix. And if you are already writing a business blog, that means you are one step ahead, because you have a ready-made source of content for your social media efforts.

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Topics: Social Media, Blog, Blogging

A Visual Guide to Why a Business Blog Matters

January 31,2018 | BY: Kristin Jones

 

Blogging is big business, even if the portion of bloggers in American that ARE big business is small.

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Topics: Blog, Blogging

Blog Titles With These Numbers Get the Most Social Media Shares

January 25,2018 | BY: Kristin Jones

In the infographic provided at the end of this post, you’ll find 5 of the best numbers to use in your blog titles.

At least, the 5 numbers most likely to earn social media shares.

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Topics: Social Media, Blog, Blogging

How-To Posts: Writing A Blog Post for Your Business [free templates]

January 25,2018 | BY: Kristin Jones

A key element of a successful business blog is providing readers with useful information. That could be industry data and statistics, it could be insightful analysis and opinion piece on the latest trends, or it could be directions that help your readers solve a problem.

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Topics: Writing, Blogging

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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