A blog dedicated to advancing inbound marketing and PR


How B2B Marketers Distribute Content [infographic]

February 09,2018 | BY: Kristin Jones

There was a time when B2B marketing content had limited distribution channels, but in today’s digital environment, the possibilities are continually expanding, especially as platforms such as social media provide potential to combine a broad reach with tightly targeted audiences based on geography, industry, job title or even employer.

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Topics: Blog, Build a Content Strategy, Blogging, Content Creation

Social Media Marketing Tip: Promote Your Business Blog Posts

February 05,2018 | BY: Kristin Jones

Content is the key to using social media in your marketing mix. And if you are already writing a business blog, that means you are one step ahead, because you have a ready-made source of content for your social media efforts.

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Topics: Social Media, Blog, Blogging

A Visual Guide to Why a Business Blog Matters

January 31,2018 | BY: Kristin Jones


Blogging is big business, even if the portion of bloggers in American that ARE big business is small.

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Topics: Blog, Blogging

Blog Titles With These Numbers Get the Most Social Media Shares

January 25,2018 | BY: Kristin Jones

In the infographic provided at the end of this post, you’ll find 5 of the best numbers to use in your blog titles.

At least, the 5 numbers most likely to earn social media shares.

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Topics: Social Media, Blog, Blogging

How-To Posts: Writing A Blog Post for Your Business [free templates]

January 25,2018 | BY: Kristin Jones

A key element of a successful business blog is providing readers with useful information. That could be industry data and statistics, it could be insightful analysis and opinion piece on the latest trends, or it could be directions that help your readers solve a problem.

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Topics: Writing, Blogging

Business Blogging & The Power of Compounding Posts

January 23,2018 | BY: Kristin Jones


In a world where we are told that humans currently have an attention span roughly equal to that of a goldfish, it can be tempting to simply chase whatever the current “viral” topic happens to be that is setting the social media world on fire.

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Topics: Blog, Writing, Blogging

Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning

January 22,2018 | BY: Kristin Jones

When introducing a business blog, don’t just jump in and start writing, or try to imitate another blog that you love to read or that you’ve heard has had great success. Instead, take a step back and remember that — like any marketing content you create — your business blog is a reflection of your brand.

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Topics: Branding, Blogging

3 Reasons Your HubSpot Inbound Marketing Strategy Needs Blog Posts

January 18,2018 | BY: Kristin Jones

At the core of inbound marketing, which HubSpot has perfected over the years, is the concept of the customer coming to you. “Inbound” means that prospects are seeking you out vs. outbound methods that chase down prospects with “interruption marketing” that doesn’t necessarily reach them at the right time or place.

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Topics: Strategy, HubSpot, Blogging

Communications Cross-Over: Building Blog Posts Around Bylined Articles

January 17,2018 | BY: Kristin Jones

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

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Topics: Public Relations, Writing, Blogging, Bylined Articles

Marketing Tip: Link Contributed Articles to Your Business Blog

January 15,2018 | BY: Kristin Jones

One of the keys to successful content marketing is to remember that all of your content matters. And it should all work together to achieve corporate goals, meaning PR and marketing must move away from traditional silos and isolated efforts.

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Topics: Public Relations, Blogging


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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