INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

19 Ideas For Emails: Lead Nurturing & More

May 09,2018 | BY: Kristin Jones

While it can be tempting to draw a distinct line between “email marketing” (often used strictly as an outbound tactic) and “inbound marketing,” in reality, email is an essential element in inbound marketing strategies as the vehicle for automated lead nurturing.

Carefully crafting each email in a lead nurturing workflow means providing your contacts with value that brings them back to your website and moves them further through the sales funnel. (Check out our Lead Nurturing Toolkit, including a Nurturing Workflow Template, for more details.)

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Topics: Lead Nurturing, Email

Email Marketing Priorities & Tactics for Inbound Marketers

March 30,2018 | BY: Kristin Jones

When inbound marketers turn to email, their most important goal is increasing engagement — using emails to bring contacts and leads back to their website — followed closely by increasing customer acquisition.

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Topics: Email

6 Essential Email Marketing Tips for 2018

March 28,2018 | BY: Kristin Jones

 

While we frequently remind readers that inbound marketing means creating the content that brings prospects to you, rather than pushing advertising out to your prospects, email is one of those traditionally outbound tactics with a definite place in your inbound strategy.

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Topics: Email

B2B Content Marketing & Email Marketing in 2018

March 23,2018 | BY: Kristin Jones

While communications methods are continually shifting, and messaging apps are becoming more accepted, email remains a key channel for B2B marketers to reach out to target audiences with content.

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Topics: Email, Content Marketing

Email Marketing Benchmarks: 10 Industries & 5 Tips

March 22,2018 | BY: Kristin Jones

 

Amongst inbound marketers, email marketing is an essential tool for connecting with prospects, contacts and leads, and while each brand and each industry will have a different approach to using email marketing, everyone should be measuring key metrics and seeking ways to improve them.

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Topics: Metrics, Email, benchmarks

Lead Nurturing: Warm Up Cold Leads

March 08,2018 | BY: Kristin Jones

If you’ve been using inbound marketing and automated lead nurturing for a while, chances are your list of contacts includes a number of leads who downloaded one piece of content, but then went dark.

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Topics: Lead Nurturing, Lead Qualification, Email

How to Blend Outbound Tactics With Inbound Marketing

January 30,2018 | BY: Kristin Jones

If you take time to read through the history of the Inbound Accelerator, you’ll see, if the name didn’t already give it away, that at JONES we are true proponents of inbound marketing. We believe in providing the information prospects are seeking, when and where they want to access it, not in blasting it at them through random mass email marketing or untested paid online marketing.

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Topics: Inbound Marketing, Strategy, Email, Campaign Planning

Even With Inbound, Marketing Emails Matter: 10 Things to Avoid

November 15,2017 | BY: Kristin Jones

Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.

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Topics: Lead Nurturing, Inbound Marketing, Content, Email

Do This, Not That For Video In Marketing Emails

November 08,2017 | BY: Kristin Jones

 

What makes you more likely to click on an email from a brand you trust? Do you find videos irresistible?

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Topics: Lead Nurturing, Video, Email

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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