Sales and marketing teams may still disagree on who provides the highest quality leads (check out the stats in most recent State of Inbound report), but that shouldn’t keep the two departments from working together to convert all leads—both marketing-generated leads and sales-initiated leads—into customers.
I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? Meet Kristin