INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How Patient Engagement Communications Improves Healthcare Revenues

October 19,2017 | BY: Kristin Jones

One of the biggest challenges for healthcare marketers (who are we kidding - it’s one of the greatest challenges for ALL marketers) is getting the budget needed for effective marketing strategies and campaigns.

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Topics: Strategy, Healthcare Marketing, Personalized Content

Healthcare Marketing 2018 Trend: Personalized Patient Engagement Communications

October 17,2017 | BY: Kristin Jones

Healthcare is changing. And that means healthcare marketing needs to change as well.

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

Healthcare Marketing: Think Beyond Brand Awareness

October 12,2017 | BY: Kristin Jones

Traditionally, healthcare providers—including both hospital systems and private practices in a variety of fields—have focused marketing on one thing: brand awareness.

And traditional marketing has been very good at that approach. Billboards, local print and broadcast advertising, online banner ads and print magazines build recognition with an emphasis in most cases on physical assets: great facilities, convenient locations, expert providers in specialty fields.

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Topics: Strategy, Healthcare Marketing, Personalized Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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