INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How PR Fits Into the Marketing Puzzle

August 25,2015 | BY: Kristin Jones

 

The lines are blurring. Back in the days of Mad Men, or even just 15 or 20 years ago, there was a fairly distinct line between marketing’s advertising efforts and public relations, both in the minds of the public and in the hallways of corporate America.

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Topics: Sales Funnel, Lead Generation, Social Media, Blog, Inbound Marketing, Public Relations, Content, Strategy, Presentations, Speaking

Is Your Marketing Department Withholding Information?

July 28,2015 | BY: Kristin Jones

 

Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.

 

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Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Presentations, Speaking, Statistics

What 65% of B2B Marketers Are Missing

July 17,2015 | BY: Kristin Jones

Want to know a secret? When a website visitor comes to your site, there’s a 75 percent chance they are NOT ready to buy. It really isn’t that surprising. What is surprising is that 61 percent of B2B marketers would send that lead directly to the sales department. (Click to tweet!)

 

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Topics: Sales Funnel, Lead Nurturing, Public Relations, Presentations, Speaking, Statistics

We Can All Agree on Cake

May 20,2015 | BY: Kristin Jones

 

We Can All Agree On Cake

 

Picture this: The marketing department has eggs.  PR has a bag of sugar.  Over in sales, there is a box of flour.  And the support staff has a variety of things: vanilla, nuts, maybe even a carton of frosting.

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Topics: Collaboration, Public Relations, Strategy, Presentations, Speaking

3 Tips From the World's Biggest Websites That Will Improve Your Own

May 13,2015 | BY: Kristin Jones

Margaret Gold Stewart has been in on the design decisions for the world's biggest websites: Google, YouTube, Facebook.  So she knows a thing or two about what design can do.  She has seen first-hand how even the smallest change, when multiplied by a global audience, has tremendous impact.

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Topics: Website, Presentations, Speaking

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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