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What Makes Website SEO So Complicated?

What Makes Website SEO So Complicated?  

I know we sometimes make it sound as easy as 1-2-3.

1. Create useful content centered around information your customers want and are searching for.

2. Potential customers conduct a search, find your great content, and fall instantly (or gradually) in love with your business.

3. Deal closed!

If only Step #2 were that simple. We told you last week that Google owns more than 70 percent of the global search engine market. So optimize for Google’s algorithms and you’re all set, right? Except that Google uses approximately 200 different factors in determine where your website and content appear on its search engine results pages.

Scroll on through this exhaustive list devised by Backlinko and SingleGrain for a visual of what 200 different factors might look like. How many of them have you considered in your own SEO efforts?

One step in optimizing your web pages for search is making sure you are using keywords in the right places. Our On-Page SEO Planning Template will help you keep track of each page and its primary keywords.

What Makes Website SEO So Complicated?

Some of these factors are things you may not be able to change much right now, such as the age of your domain or where your server is located, but others are influenced by what you do every day on your business blog (such as using alt text for images that includes keywords) or ways you can overhaul your existing website without completely redesigning it, such as updating body copy and H2 and H3 headings.

Download our On-Page SEO Planning Template to use as a guide for updating individual pages of your website and business blog to improve your search engine rankings - it’s a great place to start.

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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