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The difference between a successful marketing campaign and a less-than-satisfactory effort often boils down to just a few factors.
This SlideShare from DigitalAlchemy identifies five areas in which your marketing department has the opportunity to excel:
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Personalization (Think dynamic content.)
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Channel (Email? Blog? Social media?)
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Timing (Did you know that blog reading peaks around 10 a.m.?) (Click to Tweet)
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Availability (Why does inbound marketing work? It’s always on.)
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Delivered at scale (Automated lead nurturing means more leads moved toward a sale with less hands-on time.)
What additional factors would you add to DigitalAlchemy’s list of needs?
