Video is a necessary component of today’s marketing mix, but how you approach its development and implementation has a huge impact on its effectiveness and ROI.

At JONES, we believe that videos are component of—not an addition to—a winning brand and content strategy. Marketing videos should function together with the rest of your content to send a cohesive and compelling message about your company and your solutions.

That’s why we believe in:

• Careful planning that makes the video creation process as efficient as possible.
• Detailed strategies that lay out from the beginning how video will be used as part of complete campaigns.
• Promotion and repurposing that maximizes the ROI of your video development investment.