With changes in the national healthcare environment, Primaris was looking to move from a concentration on regional government contracts to the national commercial market.
They chose inbound marketing, JONES and HubSpot to tackle this new market. Their tactics: a new branding focus, usable content for all stages of the sales funnel, and a commitment to consistent blogging and social media.
Their results:
- Increased blog readership by 7200%
- Increased web traffic by 500%
- Generated more than 1000 new leads in the first year
